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The CPXi Blog

Crain’s Best Places to Work 2016

We are thrilled to make the Crain’s Best Places to Work in NYC List for the 4th consecutive year. Through a 2-part survey process including an employee survey and an employer questionnaire, CPXi ranked among the top 100 best places to work in NYC. The organizations, including CPXi, will be revealed online and at a »

Supporting Children Through World Vision

CPXample, our philanthropic initiative, likes to highlight CPXi employees and their favorite non-profit organizations. This week, CPXample is bringing attention to World Vision, a non-profit that supports children. Maria Laino, of CPXi’s bRealTime division, talks about her experience with this organization. “I’ve been interested in World Vision and supporting its mission since I was a »

I Got 99 Problems But A Pitch Ain’t One

Breaking through the clutter is a major challenge in digital. Hundreds of players compete in the ad tech industry and many of them have overlapping products and services. Companies, understandably, have a huge issue differentiating themselves from competitors. A quality pitch is a great way to help your company stand out from the competition, but »

L’Eggo Your Ego: Why You Should Hire Smart People

Let me start off by saying, as a new manager, I’ve been hired more times than I have hired others.  I’ve spent more times researching companies and crafting all-STAR (Situation, Task, Action, Result) answers to behavioral questions than I have reviewing resumes and interviewing candidates.  But my experiences as both a hired employee and a »

Flash Forward to HTML5

With everyone talking about the mass transition out of Flash and into the new standard of HTML5, we asked our graphic designer here at CPXi, Dan Gruskin, to help explain the advantages of HTML5 and why Flash is quickly being pushed out of the way.  Imagine starting a game on your desktop in a browser, then »

Performance and Brand: More Alike Than You Think

Industry experts present a dichotomy: either you’re a direct (performance) marketer or a brand advertiser. With new and better measurement tools allowing brand to become more efficient, critics are viewing performance marketing as now being in competition with brand. The truth is, the two work in tandem and as they evolve, are actually starting to shape each »

Keeping The People in Programmatic

Keeping the People in Programmatic By: Kelli O’Donnell, Marketing Associate       As a Marketing Associate at CPXi, I’ve been exposed to many conversations about programmatic. While I’m no expert on the back-end automation of programmatic or the challenges to programmatic publishing, I’m slowly learning about the automated advertising landscape. So join me while I discuss an »