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Hofstra University CPXi Venture Challenge Announces Winners

This article was originally posted on InnovateLI.  Click here to read the original post.  A 3D-printed bionic hand and a digital-age update on the classic “staring contest” were the big winners Thursday at the Hofstra University CPXi Venture Challenge. The annual student business plan competition – sponsored by the university and Hofstra graduate Mike Seiman, »

Google’s Latest Move Is Validation For Header-Bidding Direction

This article first appeared on MediaPost RealTime Daily News on April 19th.  The article was written by CPXi CEO, Mike Seiman. Click here to read the full article on MediaPost.   Last week, Google announced that it will test exchange bidding in Dynamic Allocation with a few of its partners. Like any other “surprise” announcement »

CPXi Acquires Digital Opinion Measurement Technology Platform, Sweigh

CPXi Acquires Opinion Engine & Data Management Platform, Sweigh Digital Media Company Adds Audience Engagement Tech, Secures Industry Veteran to Exec Team New York, NY —(Marketwired- April 5, 2016) Digital media holding company CPXi has acquired New York-based Sweigh, Inc. whose digital opinion measurement technology is transforming how audiences interact with content. As part of »

CPXi division, Consumed Media, Inks Exclusive Partnership with Taboola

NEW YORK, March 24, 2016 – Taboola®, the leading global discovery platform, today announced an exclusive partnership with Consumed Media, experts in creating content and engagement strategies designed for today’s digital media ecosystem. The collaboration integrates Taboola’s personalized recommendations across Consumed Media’s network of owned, operated, and represented websites, including PressroomVIP.com, HipHopMyWay.com, and WarpedSpeed.com. Consumed »

Integral Ad Science Welcomes bRealTime to Certified Viewability Partner Program

NEW YORK, NY–(Marketwired – Mar 16, 2016) – Integral Ad Science, the leader in quantifying digital media quality, today announced thatAltitude Digital, bRealTime, Cadreon Brazil, ChoiceStream, Dstillery, Exponential, Media iQ, sovrn, Twelvefold and VertaMedia are the latest companies to join its Certified Viewability Partner Program. As members of the program, sellers agree to use Integral »

Industry News for February 8th

If you’d like to read the full articles, click the links below: What a $5 million Super Bowl ad can buy you in digital media Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic L’Oreal USA Looks to Develop Own Programmatic Trading Desk With a bet on a platform strategy, BuzzFeed »

bRealTime Featured on AdExchanger

bRealTime, a division of CPXi, recently rolled out its header-bidding technology, and many publications were quick to feature bRealTime and its new offering. Today, AdExchanger featured the programmatic division in its piece about header-bidding wrappers. Read the article previously posted on AdExchanger here… Header bidding has been such a runaway hit for publishers that it’s required the development of »

Supporting Children Through World Vision

CPXample, our philanthropic initiative, likes to highlight CPXi employees and their favorite non-profit organizations. This week, CPXample is bringing attention to World Vision, a non-profit that supports children. Maria Laino, of CPXi’s bRealTime division, talks about her experience with this organization. “I’ve been interested in World Vision and supporting its mission since I was a »

Industry News for February 1st

If you’d like to read the full articles, click the links below: Almost a quarter of Unilever’s $8 billion ad budget is now spent on digital AOL Unifies Publishing Products Into ‘One’ Platform Sky invests $10 million in advertising technology Facebook Extends Its Ad Network To Mobile Websites The Guardian is now calling native ads »