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INFOGRAPHIC: How Header Bidding Works

‘Header Bidding’ is a relatively new tactic that is taking the digital media landscape by storm. By eliminating the archaic publisher ‘waterfall’ and replacing it with code on a publisher’s website that allows every impression to be bid upon by numerous partners in real time, Header Bidding is finally delivering on the true bid/auction model for publishers’ inventory.

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CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad of challenges faced by marketers and content providers. more…


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