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CPXi Merges Performance Media & Agency/Brand Divisions Under AdReady Banner
NEW YORK – Digital media holding company, CPXi, has consolidated two of its stand alone divisions into one larger division with more diverse offerings. The performance business, previously operating under the name CCDR Media, will now be merged with the AdReady platform and media division. The inter-company merger was motivated by a desire to drive both internal and external efficiencies and a realization that an evolving industry no longer needs artificial separation of performance and brand, as the two strategies continue to grow closer and overlapping in execution.
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